Brady, McCulloch County
· 603 White Street, Brady, TX 76825
Halo = census tracts whose population-weighted centroid sits within
10 miles of this church. A descriptive snapshot of the
demographic field at the church's doorstep — not exclusive territory.
Halo population
7,565
3 tracts
5-year change
-533
-6.6% vs. 2018
% Hispanic
30.7%
% Under 18
21.5%
Pop-weighted income
$50,277
High-growth tracts
0
tracts above 25% in 5 yrs
By raw population added in halo: 60th
of 69 North District churches.
By halo growth rate: 59th
of 69 North District churches.
Reading the field
The halo is mid-pack to small by raw 5-year gain (rank 60 of 69). The halo is shrinking (-7% over five years). The strategic question is retention more than reach. Demographically the halo reads as substantially Hispanic, lower-income (31% Hispanic, 21% under 18, median income $50,277). Posture: existing-member depth and retention matter more than reach in a flat-or-shrinking halo of this size.
Halo map
Top growing tracts inside the halo
Place
County
Pop 2023
Pop 2018
5-yr added
Growth
% Hisp
% <18
Brady
McCulloch
1,521
1,530
-9
-0.6%
24.3%
17.5%
McCulloch County (rural)
McCulloch
1,222
1,409
-187
-13.3%
9.6%
11.1%
Brady
McCulloch
4,822
5,159
-337
-6.5%
38.1%
25.4%
Reading this briefing
A halo is every census tract whose population-weighted centroid
sits within 10 straight-line miles of the church location.
"Pop-weighted income" averages tract median household income, weighting
each tract by its population. Tracts where ACS suppresses median income
(small samples) are excluded from this average.
The same tract can sit inside multiple churches' halos — overlapping
halos describe shared mission fields, not exclusive territory.